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Scented Perfume Candle

Brand Identity

Our scented candles are meticulously crafted using the finest ingredients sourced from around the world.

About

The Scented is a captivating brand that specializes in creating exquisite scented candles, handcrafted to infuse your space with tranquillity and aromatic bliss. With a focus on quality, craftsmanship, and the art of scent, each candle is meticulously made to offer you an extraordinary sensory experience.

The logo I've designed had a few sketches- trials and errors. We've discussed various fonts and shapes for the symbol and the one we've agreed on was the combined of the letter "S" and flame. Combined they form a really interesting shape that is best viewed in one colours.

Logo Ideation

Logo 

We all know the logo is one of the most important things in a business/ company. So, this logo should be created in a very professional way that speaks to the business/ company.

Meaning of Logo 

I know that the Scented candle logo is a combination of the wax drop sign and the flame of the candle, and then I converted the form into a complete logo.

Logo Structure

The Symbol:

The symbol is a part of our logo that can be used as a graphic element independently without a wordmark.

The Logo Title:

The wordmark of the trademark uses a unique typography signature that cannot be replaced with the standard of similar font type.

Logo Misuse

Please refrain from using the logo in the following examples in order to maintain visual identity consistency and coherence.It is always recommended to use the original logo according to the approval visual identity to maintain consistency, coherence, and quick recognition of the brand.

Colour Palette

Brand colours play a major role in distinguishing the brand. As such , it is vital we use the correct colour codes and color combinations set out within these guidelines.

Logo with colour background

The logo appears using a stripe color block on a different colour background. This will give you an idea of using the logo on a different coloured background.

Monochrome Versions

Pattern

Primary Font

FONT: Times New Roman

Ab

Times New Roman Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
!@#$%^&*1234567890


Times New Roman Bold
ABCDEFGIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
!@#$%^&*1234567890

 

Secondary Font

FONT: Expo Arabic

Ab

Expo Arabic Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
!@#$%^&*1234567890


Expo Arabic Medium
ABCDEFGIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
!@#$%^&*1234567890


Expo Arabic Book
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
!@#$%^&*1234567890

Visual Identity

Shopping Bag

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